Before you begin making appointments to shop for your wedding dress you should have booked a wedding venue so you know the date and location of your wedding. Our sales consultants will help you select a gown that is perfect for your wedding’s setting. We recommend that you begin shopping for your wedding dress 9 to 12 months before your wedding date to ensure that you’re not rushing through the process. You should purchase your dress no less than 6 months before your wedding day. While this is the optimal situation, there are some designs that can be ordered within a 6 month time frame, and others that may incur rush fees, which are applied by the designer, when a wedding gown needs more time to be made. If you are booking an appointment and your wedding is within six months, please schedule your appointment by phone so that our concierge is aware that your gown will be a rush.